4 Lead Generation Strategies to Double Your Revenue in 90 Days
March 6, 2022
Singapore has seen tremendous growth in businesses undergoing digital transformation in the past few years. As of 2020, Singapore remained second in digital competitiveness worldwide with a whopping 98.05%, just next to the top-ranking United States. Digital marketing has gained enormous traction in Singapore over recent years. According to eMarketer, mobile marketing & advertising account for 72% of digital ad spending in 2020.
4 million people are the target group of digital marketing as they purchase consumer goods using e-commerce sites.
Over 90% of Singapore’s population use smartphones and over 50% of all online purchases are now completed using mobile devices, thus digital marketers create more mobile-friendly strategies
Today, moving your business digitally is a great way to get qualified leads, considering the increasing number of online shoppers in Singapore. You can tap into your target audience online, generate leads, and convert them into sales.
Here are 4 Lead generation tips to boost your business in the coming years:
Create Quality Content
People will most likely not be interested in your business if you do not have anything relevant or attractive to offer. In this case, try creating quality content regularly. Instead of using the typical hard-sell approach, you can be more subtle and produce content in the form of:
- Case studies
You can use almost any type of content to generate qualified leads, as long as it captures the attention of your target audience. Also, make sure to distribute your content on various digital platforms, including your website and social media pages, to reach as many people as possible.
Most importantly, when creating quality content, remember to include information that provides solutions solving consumers’ pain points. For instance, you can write a blog that contains insights, tips and strategies related to your business. Share your blog posts on social media to attract interested readers. In doing so, you can drive traffic to your website and convert your visitors to customers. Every content you make has to link back to what your business is doing and how you can help your customers, hence it is vital that you include a Call-To-Action (CTA) at every piece of content. This will not only increase the engagement of your content, but also tremendously improve the lead flow from your content.
One of the most overlooked strategies in businesses is email marketing. In recent times, most businesses put much of their focus on lead acquisition using Facebook and Google Ads instead. In fact, according to Content Marketing Institute, emails rank second (with social media ranked first) as the leading content format for B2B marketing.
Utilizing emails or newsletters is an excellent way to generate leads. It can help you to distribute your content to potential customers or clients. To achieve this, first, you have to build an email list.
Building an email list is important in helping retargeting, warm-up, and introduce existing leads that you have acquired to new products or services, reducing your costs on lead acquisitions
You can build an email list by encouraging customers to subscribe to your newsletter. For instance, try inserting a call to action (CTA) button or link in your blog and social media posts to redirect readers to your sign-up page. Those interested will subscribe to your newsletter.
Eventually, your email list will grow over time. Encourage customers to subscribe so you can establish a deeper relationship with them through your emails by updating them with the latest trends and news related to your industry, products and services.
Optimize Your Website
Website optimization is essential for lead generation. After all, your website is where your customers gather information about your business. Because of this, you must optimize your website for SEO in order to generate more leads.
You must also optimize your website to have a good site loading speed. If an eCommerce site loads slower than expected, over 45% of people admit they are less likely to make a purchase. A two-second delay in page speed can increase bounce rates by 103%. Be sure to frequently optimize your site load speed.
There are many ways to optimize your website for lead generation. One of them is to identify the page on your website that is getting the most traffic. Include a form or CTA on that page to engage with potential customers and encourage them to sign up for an account or follow your social media page.
You can also run A/B tests to identify the most effective CTA that will increase your click-through rate (CTR). A/B testing is a methodology that focuses on improving the user experience by experimenting with two variants. You could create two variations of a single web page with different CTAs. After conducting an A/B test, analyze the outcome to identify the CTA that generates more leads.
Authority Branding - Build your social media presence
Social media marketing is a great strategy for growing an audience since approximately 4.96 million Singaporeans use social media in 2021. You can engage with your target audience on a social media network (Facebook, Youtube, Telegram) of your choice. Choose a social media platform that can meet your needs, depending on your goals, objectives, and preferences.
For example, if you want to conduct B2B marketing, perhaps LinkedIn is your ideal choice. After all, 96% of B2B content marketers use LinkedIn for social media marketing. These numbers are a testament to the reliability of LinkedIn over the past decade. You can join communities as well to connect with potential clients.
On the other hand, if your marketing approach revolves around the needs and interests of everyday consumers, consider utilizing social media networks such as Facebook, Instagram, Twitter, and many more. Promote your business on these platforms to generate leads.
Which Are You Going To Implement?
Whichever social media marketing platform you choose, make sure you engage with your followers by publishing content regularly, as well as responding to your followers’ comments and interactions whenever necessary.
To learn more about how we can help optimize your business with more advanced lead generation strategy, feel free to reach out to us for a consultation.